If you’re running an eCommerce store, you already know how important search engine traffic is. But in today’s saturated online market, targeting broad keywords like “shoes” or “laptop” just won’t cut it.
That’s where long-tail keywords come into play.
These longer, more specific search phrases can be your secret weapon to attract the right audience, increase conversions, and improve your rankings — especially if you’re competing with big brands.
Let’s break down what long-tail keywords are, and why they’re essential for eCommerce success.
What Are Long-Tail Keywords?
Long-tail keywords are search phrases that are longer, more specific, and less competitive than broad, generic keywords.
Examples:
- Short-tail: “running shoes”
- Long-tail: “best waterproof running shoes for flat feet”
Though long-tail keywords get less search volume, they tend to bring in higher-quality traffic that is more likely to convert.
According to Ahrefs, over 90% of all keywords searched on Google are long-tail — and most of your customers are probably using them without realizing it.
Why Are Long-Tail Keywords Important for eCommerce?
1. They Attract Highly Targeted Buyers
Someone searching for “laptop” is probably still browsing.
But someone searching for “best laptop under 50000 for video editing” is ready to make a purchase decision.
Long-tail keywords match search intent better and bring hot leads to your product pages.
2. They’re Easier to Rank For
Broad terms are dominated by big players like Amazon or Flipkart.
With long-tail keywords, you face less competition, making it easier for your product pages to rank on the first page of Google.
This is especially crucial for new or niche eCommerce stores.
3. They Have Higher Conversion Rates
Long-tail keywords tend to convert better. Why?
Because these searchers:
- Know what they want
- Are further down the buying funnel
- Are more likely to take action (buy, sign up, call, etc.)
So while traffic might be lower, revenue per visitor is usually higher.
4. They Reveal Customer Intent
By analyzing which long-tail phrases people use to find your store, you can:
- Create better product descriptions
- Launch more focused ad campaigns
- Add useful blog or FAQ content that answers real customer questions
It’s a powerful way to align your content with what your audience is truly looking for.
How to Find Long-Tail Keywords for Your Store
Here are a few tools to help:
- Ubersuggest – find keyword variations with volume and difficulty
- AnswerThePublic – discover question-based keywords
- Google Search Console – identify long-tail terms already driving traffic
- Amazon Suggest – type a product and see what autocomplete suggests
Bonus Tip: Use Long-Tail Keywords in Key Places
Once you’ve identified strong long-tail keywords, include them in:
- Product titles and descriptions
- Meta titles and meta descriptions
- Image alt text
- Blog content and buying guides
- Internal anchor text
This helps both search engines and users understand your content better.
Final Thoughts: Small Keywords, Big Results
Long-tail keywords may look insignificant at first glance, but they’re powerful tools for reaching customers with clear intent.
They’re the low-hanging fruit that can drive targeted traffic, increase conversions, and help your eCommerce store stand out in search — even against major competitors.
Want an SEO-Optimized Store That Converts?
At Ishas Creative Media, we build eCommerce websites that rank higher, load faster, and convert better using proven SEO techniques — including strategic use of long-tail keywords.
Explore our Web Development Services in Calicut and let’s craft a digital storefront that speaks directly to your ideal customer.