digital marketing agency in calicut

Best Video Production Company in Calicut, Kerala

Video Production would be complete only if by the completion of three steps. From the videos developing movement, it begins there. All these stages are equally relevant in the making of a project. ISHA'S is one of the leading Production Companies in Calicut, Kerala. Our Advertising Agency in Calicut provides the best service in Video Production as well.

  • Post-Production
  • Production
  • Post-Production

Pre-Production is the very first stage of production of any project - music video, commercials short films, and feature films. This crucial step defines how efficient, organized, and ultimately, how successful the production stage will be. For a project like big-budgeted, planning is everything. Pre-production is the planning process and execution of every task which must take place before production begins. It usually starts once the script is finished and involves the director, cinematographer, producers, first assistant director, production managers, production coordinators, and location scouts.

Every single project is different depending on the budget and the size of the production, but still, there are some relatively universal guidelines to consider.

Factors Related to Pre-Production.

  1. Lock the script of the shooting
  2. Finalize the budget
  3. Form a new company (which is not applicable always)
  4. Hire key heads for each department
  5. Break down the script
  6. Storyboard and shot list the scenes
  7. Scout and secure locations
  8. Cast actors and hire crew
  9. Get permits and insurance
  10. Schedule for shoot days
  11. Perform a tech scout
  12. Arrange for equipment rentals

Video Production

Video Production is the process of shooting videos for video production. Once the pre-production is over, the production process begins. The production phase is the stage where we capture the visuals for the video. This is the crucial stage of video production.

The production stage is where we collect all the raw materials for the video.

Factors related to the production process;

Setting up the sound/lighting/video equipment Conducting interviews for video Recording voice-overs (if they are needed for your project) Capturing b-roll (extra footage that is used to support your story)


Post-Production is the final stage of video production, where the editing and sharpening of a video take place. After the production is over, the producer/director goes to work on the editing. During the post-production phase, the production team will begin the process to organize, plan, and edit the actual video.

The producer carefully reviews all the footage and transcribes all the interviews conducted and at last, they will assemble the story and video and both the producer and the editor will work together to bring their magical effect into the new video. This stage needs some time and creativity. Your video production team will handle all the nuts and bolts of making your project come to life. So, just sit tight and wait for the magic to happen.

  1. Logging the Interviews
  2. Producing the Final Story
  3. Music Selection
  4. Video Editing
  5. Reviews/Approvals
  6. Final Delivery

Video Production Company

Video Production is usually involved in multiple features all related to video production such as scripting, location finding, and logistics. ISHA’S produces all kinds of videos - theatrical, streaming, or television, broadcast distribution. We do a great number of things. We can help in developing content, producing content, and even can help with post-production, or hiring directors and crew as per the client’s requirements.

Developing Content

As with any other media production company, Our production company also focuses on producing content. This can be fluctuating, depending upon the company, but there is an increased interest in making shareable content for social media. Developing content means formulating ideas around the concepts and putting together a team to produce the content.


ISHA’S has a team of writers, for scripting for a video advertisement. We offer variety and creativity in each content that we make as per our client’s requirements. We make a script of the video to be produced and get approved by our client and also adds their suggestions to the script.

Plannings and Logistics

Production companies take on a lot of the responsibility of planning a shoot- logistics too. Production companies want to arrange schedules with crew, companies, and if necessary, local authorities for the shoot. Production companies have to arrange how to send, carry, and arrange dispatch filling equipment. For a large company, their equipment department will handle the management and the dispatching of their gear for shoots.


Casting is another important element of pre-production which is often handled by the production company. Each company has a connection to talent agencies. These companies will work with different castings and modelings agencies as some of their projects might require hiring actors, extras, or models. Our Advertising Agency in Calicut also cast the actors and extras as per the client’s perspective and requirements.