In our collaboration with Al Balad, a distinguished Umra travel agency, we had the privilege of redefining their brand identity. Through a meticulous process, we captured the essence of their services and values, creating a visual narrative that reflects their commitment to a seamless Umra experience. From designing a distinctive logo that encapsulates their spirit to developing a cohesive brand language, our work aimed to enhance Al Balad's presence in the market. The resulting branding not only communicates their unique offerings but also resonates with their target audience, establishing Al Balad as a trusted name in Umra travel.